Lost your mind?

So this week in marketing we had to hand in an essay, where we spoke about a

marketing project that had failed, and had to put a marketing strategy that would

revive the market. We Chose Nokia

Obviously with this, some points of nostalgia would surface. The everlasting

batteries, the all too popular ringtone that just seemed to be the standard of

every phone then, snake and snake II. For many of us this was the standard and

was completely going nowhere.

For a lot of us, Nokia just faded away and other forms of competition just became

a lot stronger. Truth is, there’s a lot more on Nokia’s side that could have been

done, which they completely missed. After years of completely owning the cell-

phone Nokia got complacent and refused to adapt. They stuck with their own

ideas and completely forgot about what the consumers actually wanted.

From this it becomes obvious that innovation is something that always needs to

happen. Products rarely stay the same; consider how much the iPod has changed

since its existence! And the only ones that will always be left within the race are

the ones who can adapt their products and their ideas.

With us, we are already learning that before we even get our product. Just

because its great in our heads, does not mean the same for everyone else’s. And

from what our research says, we have certainly learnt that the hard way!