The PITCH

The highlight of this week for me was learning how to deliver the most convincing pitch. Learning how to pitch is one of the most important skills and things a successful entrepreneur needs to master. That is why I have decided to dedicate this blog post on how to pitch.

The 6 Basic Steps to a World Class Pitch

Step 1:

Who are you!

• People don’t buy the product they buy you

• People buy more from people that they like

• You must connect with your audience

• Make it personal

• Build trust

• CONNECT (maybe by telling a story)

Step 2:

Highlight the pain point

• State the problem

• Feel the pain

• Outline the CONCEPT

• Explain the solution

• Do this in 8 seconds!

Step 3:

Sell your Brand!

• It’s your brand.

• Transfer the trust and credibility

• Your brand must be sexy and beautiful

• It is your promise to your customer!

• Connect your customer to your brand as they must relate

Step 4:

Demonstrate Success

• Success breeds success

• Show your track record (demonstrate how successful you have been)

• Show that you have TESTED your product!

• Show that you have actually taken the product to the market and it has SOLD.

• Sell it

• Ebay, Gumtree, OLX, Jammie Plaza

Step 5:

Show the numbers:

• On one slide

• Show the financial credibility

• Show that it can work financially

Step 6:

ASK!

• What do you want?

• Be clear

• Don’t leave them hanging of confusion

• You must ask

• Always demonstrate what is in it for them

Ludwick Marishane was awarded World Student Entrepreneur in 2011 and Google named him the brightest mind. The link below is a great example of a perfect pitch:

https://www.youtube.com/watch?v=hNoTVnzGQg8